The Most Common Questions About The Row Bags
These are the questions that come up most often about the row bags, answered with what can actually be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Reported but unconfirmed claims are named as such, not papered over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Ready-to-wear and footwear are outside the scope; this is about the bags. If a claim is widely repeated but cannot be checked, it is not here.
Who makes The Row, and where are the bags made?
The Row was started in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand prints Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Los Angeles, New York, London, Paris and Amagansett all hold an own-name boutique.
Why is there no branding on the ysl store bags?
There are no exterior logo plaques, branded hardware or monogram prints on anything in the line. Recognition runs on silhouette, proportion and construction instead. A small, discreet exterior stamp sits on each bag, generally low on the side where it blends into the leather, and a second stamp sits inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. Practically speaking, nobody can place one of these bags from a distance, and many buyers regard that as the point.
What does a The Row bag cost?
Because the brand publishes no price list, every figure here is an observed 2026 market price rather than an official one. Observed prices spanned from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500 and top at roughly $3,600 to $6,900. Material drives the figure more than size does. On the same silhouette, suede reliably costs more than calfskin. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Price band | Range observed in 2026 | Example models |
|---|---|---|
| Entry level | $590 up to $1,500 | 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390, Double Travel Wallet $590, Boone Tote $900 |
| Middle | $1,550 up to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| Top tier | $3,600 up to $6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| The suede premium | Silhouette-dependent | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Has the Margaux actually been discontinued?
The honest answer is that nobody outside the brand knows, because the brand has not said. Two things are verified: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. Discontinuation itself is reported everywhere but has never received official confirmation from the brand. Those two claims are different, and any article merging them goes beyond the evidence. Resale is where the original now sits; the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
What is the difference between the Margaux and the Soft Margaux?
Calling it a rename misses the point: the Soft Margaux is a reworking. Compared with the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 came in at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. There is talk of a Soft Margaux 15 at about $4,700; that number is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
That number means width in inches, and not a size tier or a series code. The convention applies across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Since two bags sharing a number occupy roughly the same width, comparing them is unusually easy. The Margaux 17 is available in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price has not been verified. N/S or E/W in a name indicates orientation, not dimension. Reading both conventions tells you nearly everything you need before handling the bag.
What should I check to authenticate a The Row bag?
Since there is no public serial number, date code or authenticity card system for these bags, there is no code to look up and nobody can verify one for you. Authentication is physical instead. Stitching should be mechanically precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, whereas fakes feel stiff, thin or faintly plasticky. The interior stamp should be sharp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Because counterfeits reported through 2024 and 2025 pass photo inspection, the advice comes back to in-hand checks and platform authentication.
- Serial numbers, date codes and authenticity cards do not exist here
- Evenly dense stitching plus tidy hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Hardware matte or brushed, closing precisely
- Shape that survives being emptied
How well do The Row bags hold value on resale?
Observed market behaviour says yes, but none of this is investment advice and past figures forecast nothing. 97% value retention is the number the Rebag CLAIR 2025 report assigned the brand, carrying it into the unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models were not uniform: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Set that against the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Less firmly, Fashionphile resale was reported up about 44% year over year. The picture is uneven: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where are The Row bags sold?
For a direct purchase, there are the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Verified multi-brand stockists run to Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. For off-price and archive stock, The Outnet is where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all handle them. They also turn up on Poshmark, eBay and Mercari, though sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
How do you care for one?
What follows is material-appropriate and general, not instruction from the label, since no brand-issued care protocol exists. Across all materials, do not risk overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner applied only occasionally. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so stick to a dry cloth and avoid over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.