Step 1: Recognise the Shift in How We Spend Leisure Occasion
In the last decade, the average UK resident has spent 2.3 hours a day on a mobile device, up from 1.6 hours in 2014. That extra half‑hour is progressively spent on gaming apps, not just casual puzzles but full‑featured titles that rival console experiences. The result is a measurable uptick in screen hour dedicated to […]